This presentation was created as part of a recruiting process for a consulting company in Munich, Germany. The task was to review HUGO BOSS current situation and what are the challenges they are currently facing and will face in the future based on their strategic choices. Come up with a possible approach and recommendations to help HUGO BOSS's marketing team. Click to see the full presentation.	The task for this project was to develop a plan for a product launch on a new market. My team and I conducted a research to find a target region where Gogoro can have a real impact. The company is very successful in Taiwan, producing and selling smart electric scooters. We chose Shanghai as the people there adopt and embrace change – it is a hotbed of radical ideas, fashion and money for China. Also the clean energy movement in China supported this idea. Click to see the full presentation!	Winners of the 2018 Hult Non-Profit Hackathon. The challenge was to develop a strategic plan to build a whole health collaboration with other organizations. Outlining a campaign to build awareness and support of the whole health initiative as well as low cost implementation plan and metrics to measure success. Click to see the full presentation!	This project is based on the analysis of the Harvard Business School case. The presentation solves the problem of weather to launch the newly developed Clean Edge as a niche product or as a mainstream. Moreover, looking into the non-disposable razor market segments and which ones to target. Also choosing the right brand name and brand positioning statement for the new product. Click to see the full presentation!	The task was to create a marketing plan for a German snorkel company AMEO, to launch its unique product in the U.S. Some of the objectives are to generate/increase market share and create brand awareness. Also designing a differentiated marketing strategy including Who, What and How. Click the see the full presentation!	This is a research paper about solution selling methodology and insight selling. The paper is deep-diving into the Harvard Business Review article - The End of Solution Sales and couple opposing articles. Do we need a solution or just a product/service that does the job? Read the report to find out the answer.	The purpose of the report is to develop a strategy for launching the Copenhagen Wheels in the carefully selected foreign market, including areas such as: market entry strategy, marketing mix, pricing and social and ethical considerations. Also recommendations for launching Copenhagen Wheels in the selected market, implementation and execution. Click to read the full report!	The task of this sales assignment was to identify potential new markets and target audiences for an existing product. Our team chose a new brand of blue wine as the wine industry is rapidly growing in CA but not as heavily contented as the overall beverage industry. While blue wine also offers something unique and new, fitting the tech industry in this area. Click to view the full presentation!	The task was to plan a marketing campaign for Twitch. Finding out that 48% of all gamers in the U.S. are female, we decided to focus on attracting and integrating female gamers to the Twitch gaming society. <b>To find out more click to view the full presentation!</b>
This is a complete web-presence overhaul of the company Oegendahl. Including company's business and marketing content, layout, design and social media presence, print materials and brochures which are available for downloads for the convenience of the customers. Click on the link to go directly to the website.	The challenge was to design a completely new product for a well-known existing brand and to come up with an integrated marketing communication plan for the new product. We wrote a brand story and persona profiling. One of the objectives was to deliver the message across mainstream marketing digital media channels. For that we developed a detailed paid, earned and owned media plans as well as measurement plan. Click to view the full presentation.	This is an online retail audit for Kiko Milano to better understand the online user and his/her behavior. The first part of the report deals with the external and internal influences for the Italian consumers. Why and how Italian user buy and how can we influence them, so they can stay on the website longer, convert -sign-up, buy and repeat the action. The second part of the report is comparing the 2 websites Italian with American. The 3 part is recommendation. Click to see the full report.	The challenge was to come up with a social media idea for launch and ongoing communication for Hellohealthy Box. The product was still in developing face and the company needed a plan for launch and execution. We set up clear objectives, knowing that the product is not yet launched, and step by step tactics and executions with examples. Pretty easy to follow in order to achieve the set objectives. Click to view the full work.